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friesianhorse, LLC Privacy Policy
We respect the privacy of our customers. This Privacy
Policy is designed to help you understand what information we gather and how we
use it. In our ongoing effort to improve the products, services and features we
provide to our customers, friesianhorse, LLC (URL: friesianhorse.com) will continue
to implement new technologies from time to time. As a result, this policy is
subject to change without prior notice and we will post any revision on this
web site. We encourage you to review our privacy policy periodically. When you
do business with us or use our website, you accept this Privacy Policy.
PERSONAL INFORMATION
Personal information is information about a specific person, including the
person's name, address, telephone number, email address, credit card number,
birth date, information about the person's activities and purchases, and, if
applicable, customer number.
THE INFORMATION WE GATHER
When you become an friesianhorse.com customer, and whenever you purchase products
from friesianhorse.com, become a registered shopper, or request a catalog, we
collect and store the personal information that you volunteer in our customer
database. Personal information is generally used to process your transactions
and respond to your requests. You may also receive periodic printed or e-mail
communications from us about new products and services, discounts, special
promotions or upcoming events.
AGGREGATE DATA AND INFORMATION USAGE
In addition to personal information, we collect and store information about the
products purchased by channel and the pages viewed by all of our website
visitors. We then use this data in aggregate form to identify overall customer
behavior patterns. Our goal in using this information is to improve your
experience at friesianhorse.com by being more responsive to the needs and
preferences of our customers.
Our Web servers automatically collect information about each visitor who
requests friesianhorse.com Web pages, including your computer's internet protocol
(IP) address. This IP address allows us to identify your computer on the
internet so that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior
information to vendors, consultants, potential advertisers or news agencies. We
typically do this in order to demonstrate the amount of interest in
friesianhorse.com and to plan for product and service improvements.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
We use this information to process your order and to make sure that it is
delivered to you. Aggregated order information is also used to track and
analyze overall shopping trends, which allows friesianhorse.com to improve product
offerings and services to its customers. In order to register on—or purchase
products from—the friesianhorse.com website, your browser must be set to accept
"cookies." A cookie is a small piece of data housed in a text file or folder on
your computer's hard drive that helps us recognize you when you visit our
sites. We use cookies to help us remember things such as the following: (1) the
profile facts you tell us about yourself, (2) your specified areas of interest
on our sites, (3) the items you've placed in your shopping basket, and/or (4)
the pages you visit as you shop.
The only personal information our cookie can contain is information that
you supply yourself. Our cookies cannot read data from other parts
of your computer. Click-stream data is information that describes the
page-by-page paths you take as you browse through the website. We may use
click-stream data in the aggregate to provide improved services to groups of
shoppers who behave similarly. We may also use this data on an individual basis
to improve your specific shopping experience. For example, if during a visit to
friesianhorse.com you read an online article about how to choose the right pasture
waterer, we may during a subsequent visit present you with an article on a
stall waterer or point you to a new product related to tent repair.
SUBSCRIPTION PREFERENCES
When you visit the friesianhorse.com website you receive an opportunity to sign up
for friesianhorse.com’s e-mail newsletter service. This newsletter,
friesianhorseMail, will be sent to you only if you choose to place your name on
our mailing list.
If you decide at any time that you no longer wish to receive the e-mail
newsletters you sign up for, please
click here
and update your preferences, or simply click the "unsubscribe" link on the
friesianhorseMail or Hot Values e-mail you receive from us.
Please note: in order to process your online purchases, we may still send you a
confirmation e-mail, or we may contact you by mail or telephone if we have
questions about your order.
OTHER friesianhorse PRIVACY NOTES
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Links to or From Other Sites—friesianhorse.com may
provide links to websites outside of Equuispring,.com as an added convenience
to the user. There are also affiliates that link to friesianhorse.com. Any link
included does not imply or convey endorsement of the other company or
organization, its site, or its products or services. friesianhorse.com is not
responsible for the privacy, terms of use, or other policies of any other
website.
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friesianhorse.com Children's Policy—Except for
membership data applicable to children, we do not intend to collect any
personally identifiable information from children through our websites. Please
do not allow children under the age of 18 to provide any personally
identifiable information or participate in the bulletin board sections of the
friesianhorse.com website. If you have concerns about a member under the age of 18
receiving mail from companies other than friesianhorse, LLC, you can add the
member's name to our "do not share" list. Please
click here for
information.
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Protection of friesianhorse, LLC and Others—We release
account and other personal information when we believe release is appropriate
to comply with the law, or protect the rights, property, or safety of
friesianhorse, LLC, our users, or others.
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